Mon, 24 July 2006 How is a yoof-full PR hack to keep his key messages in line when out there and online there's so much anarchy? We put Catters on the couch, in lieu of his entire self-obsessed and crazy-straight generation, and ask, just how can a modern communicator get "cut through" on his self-promotion with so many other My-Spacers trying to do exactly the same thing. In return, Catters shares his World Cup/ Middle East tWar analogy and Little Boy exults that Jessica Rowe did indeed rise to the Everest-sized PR challenge he threw her a few weeks ago, showing a lot of class by stopping to save the deboned Eddie Everywhere on the way up . Willow analyses the Prime Minister's latest diversionary tactic, sorry Water Rescue Package,. She thinks it was just an attempt to deflect attention from his fight with Costello. But he should have kept his PR powder as dry as drought-stricken Australia, because you told us that who-said-what in the latest liberal leadership stoush is one of your biggest news turnoffs in an unusual Come In Spinner. For all this, some snouts in troughs, and maybe a little bit more, tune in to this week's episode of The Spin. Comments[0] |
Tue, 18 July 2006 As Gough Whitlam prepares to turn 90, North Korea turns nasty - just as well their long-range missiles have all the technical nouse of a Mecchano set. From Macchano to Macchiavelli, and Peter Costello - or is to suggest a Machiavellian nature to Costello's bid for PM paying to much of a compliment to our Treasurer? Brilliant PR or a bulls up, you be the judge. ALthough Little Boy suggests it may not be all bad for the Liberals as all the talk this week over who should be Prime Minister of Australia will be between Howard and Costello rather than Howard and Beazley, while Boydy miraculously fails to mention that this is all a diversionary tactic to distract us from the IR laws. We also look at the wash up of the rubbish Big Brother dished up - the pure mention of the term 'turkey slap' gives Boydy ornathological stirrings, which he later applies to Little Boy's dismay at the fact that you can no longer refer to penguins being 'fairy' penguins. All this plus Catters debut at the trough and listners suggestions on how to get John Howard to keep a promise. Comments[1] |
Sun, 2 July 2006 The Spin PR Tip 202 - Do not feed shit sandwiches to senior executives who know where the skeletons are - or should we say, where the bones are buried. Just a few short weeks ago it was clear to the halfdozen Australians actually tuning in to the Today show that Jessica was about to get the chop. Instead, she almost got the bone - and strangely, that's what's saved her. Confused? So's everyone, but that won't stop the Spin lapping up the best drama Nine's served up in many a year. We dissect the leftovers of the nation's number one shit sandwich. Still the one? Not really. Little Boy and our listeners come up with some new slogans. e.g. just put a B in front of One. Of course Boydy talks about the work reforms rally, Richo pays homage to Geoge W Bushs' speechwriter, and Willo makes a joke...and it's not bad.! Really! Don't believe us? Then check out the podcast. Comments[0] |
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